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AbstractThree studies examined gender differences in the effect of storytelling ability on perceptions of a person's attractiveness as a short‐term and long‐term romantic partner. In Study 1, information about a potential partner's storytelling ability was provided. Study 2 participants read a good or poor story supposedly written by a potential partner. Results suggested that only women's attractiveness assessments of men as a long‐term date increased for good storytellers. Storytelling ability did not affect men's ratings of women nor did it affect ratings of short‐term partners. Study 3 suggested that the effect of storytelling ability on long‐term attractiveness for male targets may be mediated by perceived status. Storytelling ability appears to increase perceived status and thus helps men attract long‐term partners.

The current work provides evidence for a psychological obstacle to the resolution of divisive social issues (e.g., affirmative action, drug legalization); specifically, people approach discussions of these issues with a threatened mind-set. Across three studies, it is shown that the prospect of discussing topics which divide social opinion is associated with threatened responding (the dissensus effect). Divisive discussion topics are associated with both a greater level of self-reported threat (Studies 1 and 3) and a greater tendency to perceive neutral faces as threatening (Study 2). Furthermore, the effect is shown to be robust across manipulations of social opinion (ratings of multiple social issues in Studies 1 and 2; fictional polling data in Study 3), and was not reducible to individual attitude extremity (Studies 1 and 3) or a valence effect (Study 2).

Romantic comedies have long been understood to create unrealistic views of relationships. In the current study, we tested theory-driven corrective strategies for counteracting potentially harmful beliefs about romantic relationships. In an online experiment ( N = 626), participants were randomly assigned to one of four conditions: to a no exposure control, to watch a romantic comedy scene without correction, to read a corrective article before viewing, or to read a corrective article before viewing and complete a counterarguing exercise after viewing. Results showed that both corrective treatments significantly reduced romantic belief endorsement. We also investigated narrative engagement factors as mediators of these effects. Media enjoyment, realism of specific scenes, and overall movie realism each mediated the effect of corrections on romantic belief endorsement. Our findings suggest theory-driven corrective strategies are effective for reducing idealistic beliefs associated with entertainment media and highlight key persuasive variables for future interventions.

Media coverage often construes stories of misfortune as inspirational accounts of individuals overcoming challenges. These reports fail to address the systemic issues that have predisposed these individuals to their current situation, and may have unintended consequences when it comes to the ability to collectively address these failings as a society. The current research examines how audiences are affected by inspirational narrative framings by comparing responses to a narrative that has inspirational coverage of a social challenge to one that includes direct acknowledgement of the larger systemic failings. Participants (N = 495) were randomly assigned to 1) read an inspirational story about a boy saving up to buy a wheelchair for his friend, 2) read a version of the story that emphasized the need for increased disability funding/services, or 3) a no-story control group. Both story conditions raised readers' willingness to help people with disabilities. Importantly, emphasizing social responsibility shifted readers' perceptions: readers of the social responsibility story were less likely to believe an individual with a disability was responsible for paying for their medical devices, believed that some collective measures would have higher efficacy, and viewed the situation as less fair. Even though individuals in the social responsibility condition found the story less enjoyable, they were equally transported into it compared to the inspirational version, and were equally likely to want to share the story with others. Our results offer clear guidelines for media practitioners covering individual struggles and systemic issues within society.

Attitude change is a critical component of health behavior change, but has rarely been studied longitudinally following extensive exposures to persuasive materials such as full-length movies, books, or plays. We examined changes in attitudes related to food production and consumption in college students who had read Michael Pollan's book The Omnivore's Dilemma as part of a University-wide reading project. Composite attitudes toward organic foods, local produce, meat, and the quality of the American food supply, as well as opposition to government subsidies, distrust in corporations, and commitment to the environmental movement were significantly and substantially impacted, in comparison to students who had not read the book. Much of the attitude change disappeared after 1 year; however, over the course of 12 months self-reported opposition to government subsidies and belief that the quality of the food supply is declining remained elevated in readers of the book, compared to non-readers. Findings have implications for our understanding of the nature of changes in attitudes to food and eating in response to extensive exposure to coherent and engaging messages targeting health behaviors.

Research has supported the effectiveness of narratives for promoting health behavior, but different narrative presentation formats (serial vs. episodic) have seldom been compared. Suspense theories suggest that serial narratives, which do not provide a full resolution at the end of an episode, may create higher motivation for continued engagement with a story. Forty-four 8 to 12-year-old children were randomly assigned to watch an animation series designed for an existing active video game in which the plot was delivered either continuously across multiple episodes (serial) or in multiple yet relatively independent self-contained episodes (episodic). Controlling for social desirability, children who watched the serial narrative had significantly more moderate to vigorous physical activity (MVPA) and step counts while the episodic group's gameplay duration decreased, especially during later visits. There was no difference in self-reported narrative immersion or physical activity intention. Serial narratives can result in more time spent in MVPA behaviors than episodic narratives.